You saw the billboard. You typed the address.
A few words on a billboard just moved you from the road to this page. Imagine that same pull working for your business, every day, in front of thousands of drivers.
What just happened
This page exists for one reason: to show you, not tell you, what a billboard does. Here's the path you just took.
A simple question on a billboard, seen at road speed. No skip button, no ad blocker.
Three words and a web address stuck long enough for you to look it up.
You came here. That's a visit we can count, and we're counting.
Same board, same road, same curiosity, pointed at your business.
The research
Out-of-home reaches people on the path to purchase, with ads that can't be skipped, blocked or turned off.
Weekly reach among adults 18–64. More than any other medium.
Reagan Outdoor, Why Outdoorof billboard viewers make a point to look at the message at least some of the time.
Nielsen OOH Study, 2016visited a restaurant they saw advertised on out-of-home.
Reagan Outdoor, Why Outdoorvisited a store they saw advertised on out-of-home.
Reagan Outdoor, Why Outdoorof smartphone owners searched for an advertiser on their phone after seeing an OOH ad.
Nielsen OOH Study, 2016of OOH viewers looked up the advertiser on Google or Bing.
Nielsen OOH Study, 2016Average time Americans spend in a vehicle every week.
Arbitron OOH Study, 2013OOH viewers have talked about a product they saw advertised.
Arbitron OOH Study, 2013Reagan case studies
Two Reagan campaigns in Austin, each measured by independent surveys before and after the boards went up.
Austin Founded
We called 300 Austinites and asked what year the city was founded. Then we posted one billboard message and asked again.
Study by Ken Foster, MBA, PhD, Professor of Consumer Psychology, University of Utah. n=300 per wave, ±5.4%.
Home Plate Peanut Butter
Before any boards went up, 6.3% of Austinites had heard of Home Plate and 2.7% had bought it. We posted 31 posters across Austin for 12 weeks.
Both case studies, the Nielsen and Arbitron research, and the cost comparison. Free.
What it costs
Outdoor has one of the lowest costs per thousand views of any major medium, and it makes every other channel in your mix work harder.
| Plan | Reach | Freq. | CPM |
|---|---|---|---|
| TV only | 46% | 2.76 | $12.52 |
| TV + Outdoor | 59% | 5.4 | $5.88 |
| Outdoor only | 68% | 9.5 | $2.63 |
Reagan price study for a DMA population of 1,594,589. Reach = % of the market reached; frequency = average times each person sees the message.
Where we are
Local teams who know every road, every route and every audience in the markets we sell.
The largest format we sell. Built for highways and major roads.
Saturate a market fast with broad coverage.
Reach neighborhoods close up, at street level.
Change your message any time, by day part or by season.
Tell us your market and your goal, and we'll put together the options that fit. Start with the free Proof Pack, or call your local team.
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Studies, case results and cost comparison in one email.